Privacy Policy

GlowMatch is run by Nexora Labs LTD ("we", "us"), a company registered in England and Wales (company number 16050688). We decide how your information is used and are responsible for it.

Our address: G4006, 124 City Road, London, EC1V 2NX, United Kingdom.

Questions, or want to use any of your rights below? Email hello@glowmatch.app.

Your account: name, email address and password (stored scrambled, never readable), your language and time zone, and a profile picture if you add one.

Your photos: the selfies you take or choose for scans and looks.

AI images of you: the images we create when you ask to see a look on you, and the looks you save.

Your choices: the occasion, style preferences and Beauty DNA answers you give (all optional), and your country, taken from your phone settings, so we can suggest looks that suit your region and season.

Your activity: your Glow Score history and streaks, your plan, your credit balance and credit history.

Purchases: Apple or Google takes your payment. We never see your card. We are told what you bought, when, and when it renews or ends.

App usage: simple records of which features are used, to improve the app, and basic device information such as phone model and app version. You can switch this off in Profile → Privacy & data.

To run the app: sign you in, suggest looks, create images, keep your saved looks, manage your credits and plan, and give you support.

To personalise: the region, season, trends and style choices you give shape the looks we suggest.

To keep things safe: we check photos and requests for content that breaks our rules, and limit misuse.

To improve GlowMatch: we look at how features are used, not at who you are.

We do not sell your information, we do not show you third-party ads, and we do not use your photos to identify you or to recognise your face.

To suggest looks, and to create an image of a look on you, we send your photo, your style choices, your general region and the look you chose to our AI provider, OpenAI. OpenAI creates the suggestions and the new image and sends them back to us.

OpenAI does not use this information to train its models. It may keep it for up to 30 days to detect and prevent misuse, and for longer only where the law requires.

We ask for your agreement separately for these two things: using your photo to suggest looks, and creating AI images of you. You can say no to either, and change your mind at any time in Profile → Privacy & data. Turning one off stops it straight away.

AI results are created automatically. They can be wrong or look different from real life, and they are not advice.

Where privacy law such as the GDPR applies: we use your photos for AI suggestions and images because you agreed (and you can withdraw that); we use your account and purchase information to give you the service you signed up for; we use usage records and security checks for our legitimate interest in running and protecting a safe, working app.

Only companies that help us run GlowMatch, and only for that job:

• OpenAI: creates look suggestions and images. • Cloudflare: stores your photos and images. • Railway: hosts our servers and database. • RevenueCat, Apple and Google: process and confirm purchases. • PostHog: records app usage.

We may also share information when the law requires it, or to protect people from harm.

Photos (and AI images) of looks you did not save are deleted automatically after 30 days, or straight away if you ask in Profile → Privacy & data.

Looks you save keep their photo and AI image until you delete your account.

Daily scan photos on the free plan are deleted automatically after 30 days.

When you delete your account we erase your photos, images, saved looks, preferences and consent records, and anonymise your account. We keep purchase and credit records where the law requires us to keep financial records.

You can: see and change your details in Profile; turn off AI use of your photo, switch off usage analytics, download a copy of your information and delete your stored photos in Profile → Privacy & data; delete your account and everything linked to it from Profile → Delete Account; and ask us to correct your information or to stop using it by emailing hello@glowmatch.app.

If you are in the UK, you can also complain to the Information Commissioner's Office (ico.org.uk); if you are in the EU, to your local data protection authority.

We protect your information with encrypted storage, scrambled passwords, and short-lived private links to your photos instead of public ones. No system is perfectly secure, but we work to keep yours protected.

GlowMatch is not for children under 16 and we do not knowingly collect information from them. If you think a child has an account, email us and we will remove it.

Our providers may process information in countries other than yours, including the United States. Where required, we rely on approved safeguards for these transfers.

If we change this policy in a way that affects what you have agreed to, we will tell you in the app and ask again before we use your photos under the new wording.